diff --git a/be/src/common/config.h b/be/src/common/config.h
index d1c377edf4..ff4184eb62 100644
--- a/be/src/common/config.h
+++ b/be/src/common/config.h
@@ -169,6 +169,8 @@ CONF_mInt64(thrift_client_retry_interval_ms, "1000");
 CONF_mInt32(doris_scan_range_row_count, "524288");
 // max bytes number for single scan range, used in segmentv2
 CONF_mInt32(doris_scan_range_max_mb, "1024");
+// max bytes number for single scan block, used in segmentv2
+CONF_mInt32(doris_scan_block_max_mb, "67108864");
 // size of scanner queue between scanner thread and compute thread
 CONF_mInt32(doris_scanner_queue_size, "1024");
 // single read execute fragment row number
diff --git a/be/src/olap/rowset/segment_v2/segment_iterator.cpp b/be/src/olap/rowset/segment_v2/segment_iterator.cpp
index 173abd2e27..da2c6ce5c0 100644
--- a/be/src/olap/rowset/segment_v2/segment_iterator.cpp
+++ b/be/src/olap/rowset/segment_v2/segment_iterator.cpp
@@ -110,7 +110,8 @@ SegmentIterator::SegmentIterator(std::shared_ptr<Segment> segment, const Schema&
           _bitmap_index_iterators(_schema.num_columns(), nullptr),
           _cur_rowid(0),
           _lazy_materialization_read(false),
-          _inited(false) {}
+          _inited(false),
+          _estimate_row_size(true) {}
 
 SegmentIterator::~SegmentIterator() {
     for (auto iter : _column_iterators) {
@@ -999,6 +1000,10 @@ Status SegmentIterator::next_batch(vectorized::Block* block) {
 
     uint32_t nrows_read = 0;
     uint32_t nrows_read_limit = _opts.block_row_max;
+    if (UNLIKELY(_estimate_row_size)) {
+        // read 100 rows to estimate average row size
+        nrows_read_limit = 100;
+    }
     _read_columns_by_index(nrows_read_limit, nrows_read, _lazy_materialization_read);
 
     _opts.stats->blocks_load += 1;
@@ -1040,6 +1045,10 @@ Status SegmentIterator::next_batch(vectorized::Block* block) {
             }
             // shrink char_type suffix zero data
             block->shrink_char_type_column_suffix_zero(_char_type_idx);
+
+            if (UNLIKELY(_estimate_row_size) && block->rows() > 0) {
+                _update_max_row(block);
+            }
             return ret;
         }
 
@@ -1063,8 +1072,19 @@ Status SegmentIterator::next_batch(vectorized::Block* block) {
     // shrink char_type suffix zero data
     block->shrink_char_type_column_suffix_zero(_char_type_idx);
 
+    if (UNLIKELY(_estimate_row_size) && block->rows() > 0) {
+        _update_max_row(block);
+    }
     return Status::OK();
 }
 
+void SegmentIterator::_update_max_row(const vectorized::Block* block) {
+    _estimate_row_size = false;
+    auto avg_row_size = block->bytes() / block->rows();
+
+    int block_row_max = config::doris_scan_block_max_mb / avg_row_size;
+    _opts.block_row_max = std::min(block_row_max, _opts.block_row_max);
+}
+
 } // namespace segment_v2
 } // namespace doris
diff --git a/be/src/olap/rowset/segment_v2/segment_iterator.h b/be/src/olap/rowset/segment_v2/segment_iterator.h
index 85b0d26345..64dd5c1341 100644
--- a/be/src/olap/rowset/segment_v2/segment_iterator.h
+++ b/be/src/olap/rowset/segment_v2/segment_iterator.h
@@ -146,6 +146,8 @@ private:
         }
     }
 
+    void _update_max_row(const vectorized::Block* block);
+
 private:
     class BitmapRangeIterator;
 
@@ -194,6 +196,7 @@ private:
 
     // the actual init process is delayed to the first call to next_batch()
     bool _inited;
+    bool _estimate_row_size;
 
     StorageReadOptions _opts;
     // make a copy of `_opts.column_predicates` in order to make local changes