diff --git a/config/locales/client.en.yml b/config/locales/client.en.yml
index c5e2a11a309..a1252f94406 100644
--- a/config/locales/client.en.yml
+++ b/config/locales/client.en.yml
@@ -1344,7 +1344,7 @@ en:
       disable: "Show All Posts"
 
     deleted_filter:
-      enabled_description: "This topic contains deleted posts, which have been hidden. "
+      enabled_description: "This topic contains deleted posts, which have been hidden."
       disabled_description: "Deleted posts in the topic are shown."
       enable: "Hide Deleted Posts"
       disable: "Show Deleted Posts"
@@ -1562,7 +1562,7 @@ en:
       drafts_offline: "drafts offline"
       edit_conflict: "edit conflict"
 
-      group_mentioned_limit: "<b>Warning!</b> You mentioned <a href='{{group_link}}'>{{group}}</a>, however this group has more members than the administrator configured mention limit of {{max}} users. Nobody will be notified. "
+      group_mentioned_limit: "<b>Warning!</b> You mentioned <a href='{{group_link}}'>{{group}}</a>, however this group has more members than the administrator configured mention limit of {{max}} users. Nobody will be notified."
       group_mentioned:
         one: "By mentioning {{group}}, you are about to notify <a href='{{group_link}}'>%{count} person</a> – are you sure?"
         other: "By mentioning {{group}}, you are about to notify <a href='{{group_link}}'>{{count}} people</a> – are you sure?"
@@ -2105,7 +2105,7 @@ en:
           description: "A count of new replies will be shown for this message. You will be notified if someone mentions your @name or replies to you."
         tracking:
           title: "Tracking"
-          description: "A count of new replies will be shown for this topic. You will be notified if someone mentions your @name or replies to you. "
+          description: "A count of new replies will be shown for this topic. You will be notified if someone mentions your @name or replies to you."
         regular:
           title: "Normal"
           description: "You will be notified if someone mentions your @name or replies to you."
@@ -4017,7 +4017,7 @@ en:
           other: "Can't delete all posts. Some posts are older than %{count} days old. (The delete_user_max_post_age setting.)"
         cant_delete_all_too_many_posts:
           one: "Can't delete all posts because the user has more than %{count} post. (delete_all_posts_max)"
-          other: "Can't delete all posts because the user has more than %{count} posts.  (delete_all_posts_max)"
+          other: "Can't delete all posts because the user has more than %{count} posts. (delete_all_posts_max)"
         delete_confirm: "It is generally preferable to anonymize users rather than deleting them, to avoid removing content from existing discussions.<br><br>Are you SURE you want to delete this user? This is permanent!"
         delete_and_block: "Delete and <b>block</b> this email and IP address"
         delete_dont_block: "Delete only"
@@ -4348,7 +4348,7 @@ en:
       quit: "Maybe Later"
 
       staff_count:
-        one: "Your community has %{count} staff (you). "
+        one: "Your community has %{count} staff (you)."
         other: "Your community has %{count} staff, including you."
 
       invites:
diff --git a/config/locales/server.en.yml b/config/locales/server.en.yml
index 4941b627bc4..689ffd34bab 100644
--- a/config/locales/server.en.yml
+++ b/config/locales/server.en.yml
@@ -1919,7 +1919,7 @@ en:
     share_anonymized_statistics: "Share anonymized usage statistics."
 
     auto_handle_queued_age: "Automatically handle records that are waiting to be reviewed after this many days. Flags will be ignored. Queued posts and users will be rejected. Set to 0 to disable this feature."
-    svg_icon_subset: "Add additional FontAwesome 5 icons that you would like to include in your assets. Use prefix 'fa-' for solid icons, 'far-' for regular icons and 'fab-' for brand icons. "
+    svg_icon_subset: "Add additional FontAwesome 5 icons that you would like to include in your assets. Use prefix 'fa-' for solid icons, 'far-' for regular icons and 'fab-' for brand icons."
     max_prints_per_hour_per_user: "Maximum number of /print page impressions (set to 0 to disable)"
 
     full_name_required: "Full name is a required field of a user's profile."
@@ -2942,7 +2942,7 @@ en:
 
         This is an automated message from %{site_name} to let you know you that your account has been placed on hold due to a large number of community flags.
 
-        As a precautionary measure, your new account has been silenced from creating new replies or topics until a staff member can review your account.  We apologize for the inconvenience.
+        As a precautionary measure, your new account has been silenced from creating new replies or topics until a staff member can review your account. We apologize for the inconvenience.
 
         For additional guidance, please refer to our [community guidelines](%{base_url}/guidelines).
     silenced_by_staff:
@@ -3606,7 +3606,7 @@ en:
 
       ## [This is a Civilized Place for Public Discussion](#civilized)
 
-      Please treat this discussion forum with the same respect you would a public park.  We, too, are a shared community resource &mdash; a place to share skills, knowledge and interests through ongoing conversation.
+      Please treat this discussion forum with the same respect you would a public park. We, too, are a shared community resource &mdash; a place to share skills, knowledge and interests through ongoing conversation.
 
       These are not hard and fast rules, merely guidelines to aid the human judgment of our community and keep this a clean and well-lighted place for civilized public discourse.
 
@@ -3626,10 +3626,10 @@ en:
 
       You may wish to respond to something by disagreeing with it. That’s fine. But remember to _criticize ideas, not people_. Please avoid:
 
-      *   Name-calling
-      *   Ad hominem attacks
-      *   Responding to a post’s tone instead of its actual content
-      *   Knee-jerk contradiction
+      * Name-calling
+      * Ad hominem attacks
+      * Responding to a post’s tone instead of its actual content
+      * Knee-jerk contradiction
 
       Instead, provide reasoned counter-arguments that improve the conversation.
 
@@ -3659,10 +3659,10 @@ en:
 
       Nothing sabotages a healthy conversation like rudeness:
 
-      *   Be civil. Don’t post anything that a reasonable person would consider offensive, abusive, or hate speech.
-      *   Keep it clean. Don’t post anything obscene or sexually explicit.
-      *   Respect each other. Don’t harass or grief anyone, impersonate people, or expose their private information.
-      *   Respect our forum. Don’t post spam or otherwise vandalize the forum.
+      * Be civil. Don’t post anything that a reasonable person would consider offensive, abusive, or hate speech.
+      * Keep it clean. Don’t post anything obscene or sexually explicit.
+      * Respect each other. Don’t harass or grief anyone, impersonate people, or expose their private information.
+      * Respect our forum. Don’t post spam or otherwise vandalize the forum.
 
       These are not concrete terms with precise definitions &mdash; avoid even the _appearance_ of any of these things. If you’re unsure, ask yourself how you would feel if your post was featured on the front page of the New York Times.
 
@@ -3674,11 +3674,11 @@ en:
 
       Make the effort to put things in the right place, so that we can spend more time discussing and less cleaning up. So:
 
-      *   Don’t start a topic in the wrong category.
-      *   Don’t cross-post the same thing in multiple topics.
-      *   Don’t post no-content replies.
-      *   Don’t divert a topic by changing it midstream.
-      *   Don’t sign your posts &mdash; every post has your profile information attached to it.
+      * Don’t start a topic in the wrong category.
+      * Don’t cross-post the same thing in multiple topics.
+      * Don’t post no-content replies.
+      * Don’t divert a topic by changing it midstream.
+      * Don’t sign your posts &mdash; every post has your profile information attached to it.
 
       Rather than posting “+1” or “Agreed”, use the Like button. Rather than taking an existing topic in a radically different direction, use Reply as a Linked Topic.
 
@@ -3703,9 +3703,9 @@ en:
   tos_topic:
     title: "Terms of Service"
     body: |
-      These terms govern use of the Internet forum at <%{base_url}>.  To use the forum, you must agree to these terms with %{company_name}, the company that runs the forum.
+      These terms govern use of the Internet forum at <%{base_url}>. To use the forum, you must agree to these terms with %{company_name}, the company that runs the forum.
 
-      The company may offer other products and services, under different terms.  These terms apply only to use of the forum.
+      The company may offer other products and services, under different terms. These terms apply only to use of the forum.
 
       Skip to:
 
@@ -3733,97 +3733,97 @@ en:
 
       <h2 id="heading--permission"><a href="#heading--permission">Your Permission to Use the Forum</a></h2>
 
-      Subject to these terms, the company gives you permission to use the forum.  Everyone needs to agree to these terms to use the forum.
+      Subject to these terms, the company gives you permission to use the forum. Everyone needs to agree to these terms to use the forum.
 
       <h2 id="heading--conditions"><a href="#heading--conditions">Conditions for Use of the Forum</a></h2>
 
       Your permission to use the forum is subject to the following conditions:
 
-      1.  You must be at least thirteen years old.
+      1. You must be at least thirteen years old.
 
-      2.  You may no longer use the forum if the company contacts you directly to say that you may not.
+      2. You may no longer use the forum if the company contacts you directly to say that you may not.
 
-      3.  You must use the forum in accordance with [Acceptable Use](#heading--acceptable-use) and [Content Standards](#heading--content-standards).
+      3. You must use the forum in accordance with [Acceptable Use](#heading--acceptable-use) and [Content Standards](#heading--content-standards).
 
       <h2 id="heading--acceptable-use"><a href="#heading--acceptable-use">Acceptable Use</a></h2>
 
-      1.  You may not break the law using the forum.
+      1. You may not break the law using the forum.
 
-      2.  You may not use or try to use another's account on the forum without their specific permission.
+      2. You may not use or try to use another's account on the forum without their specific permission.
 
-      3.  You may not buy, sell, or otherwise trade in user names or other unique identifiers on the forum.
+      3. You may not buy, sell, or otherwise trade in user names or other unique identifiers on the forum.
 
-      4.  You may not send advertisements, chain letters, or other solicitations through the forum, or use the forum to gather addresses or other personal data for commercial mailing lists or databases.
+      4. You may not send advertisements, chain letters, or other solicitations through the forum, or use the forum to gather addresses or other personal data for commercial mailing lists or databases.
 
-      5.  You may not automate access to the forum, or monitor the forum, such as with a web crawler, browser plug-in or add-on, or other computer program that is not a web browser.  You may crawl the forum to index it for a publicly available search engine, if you run one.
+      5. You may not automate access to the forum, or monitor the forum, such as with a web crawler, browser plug-in or add-on, or other computer program that is not a web browser. You may crawl the forum to index it for a publicly available search engine, if you run one.
 
-      6.  You may not use the forum to send e-mail to distribution lists, newsgroups, or group mail aliases.
+      6. You may not use the forum to send e-mail to distribution lists, newsgroups, or group mail aliases.
 
-      7.  You may not falsely imply that you're affiliated with or endorsed by the company.
+      7. You may not falsely imply that you're affiliated with or endorsed by the company.
 
-      8.  You may not hyperlink to images or other non-hypertext content on the forum on other webpages.
+      8. You may not hyperlink to images or other non-hypertext content on the forum on other webpages.
 
-      9.  You may not remove any marks showing proprietary ownership from materials you download from the forum.
+      9. You may not remove any marks showing proprietary ownership from materials you download from the forum.
 
-      10.  You may not show any part of the forum on other websites with `<iframe>`.
+      10. You may not show any part of the forum on other websites with `<iframe>`.
 
       11. You may not disable, avoid, or circumvent any security or access restrictions of the forum.
 
       12. You may not strain infrastructure of the forum with an unreasonable volume of requests, or requests designed to impose an unreasonable load on information systems underlying the forum.
 
-      13.  You may not impersonate others through the forum.
+      13. You may not impersonate others through the forum.
 
       14. You may not encourage or help anyone in violation of these terms.
 
       <h2 id="heading--content-standards"><a href="#heading--content-standards">Content Standards</a></h2>
 
-      1.  You may not submit content to the forum that is illegal, offensive, or otherwise harmful to others.  This includes content that is harassing, inappropriate, or abusive.
+      1. You may not submit content to the forum that is illegal, offensive, or otherwise harmful to others. This includes content that is harassing, inappropriate, or abusive.
 
-      2.  You may not submit content to the forum that violates the law, infringes anyone's intellectual property rights, violates anyone's privacy, or breaches agreements you have with others.
+      2. You may not submit content to the forum that violates the law, infringes anyone's intellectual property rights, violates anyone's privacy, or breaches agreements you have with others.
 
-      3.  You may not submit content to the forum containing malicious computer code, such as computer viruses or spyware.
+      3. You may not submit content to the forum containing malicious computer code, such as computer viruses or spyware.
 
-      4.  You may not submit content to the forum as a mere placeholder, to hold a particular address, user name, or other unique identifier.
+      4. You may not submit content to the forum as a mere placeholder, to hold a particular address, user name, or other unique identifier.
 
-      5.  You may not use the forum to disclose information that you don't have the right to disclose, like others' confidential or personal information.
+      5. You may not use the forum to disclose information that you don't have the right to disclose, like others' confidential or personal information.
 
       <h2 id="heading--enforcement"><a href="#heading--enforcement">Enforcement</a></h2>
 
-      The company may investigate and prosecute violations of these terms to the fullest legal extent.  The company may notify and cooperate with law enforcement authorities in prosecuting violations of the law and these terms.
+      The company may investigate and prosecute violations of these terms to the fullest legal extent. The company may notify and cooperate with law enforcement authorities in prosecuting violations of the law and these terms.
 
-      The company reserves the right to change, redact, and delete content on the forum for any reason.  If you believe someone has submitted content to the forum in violation of these terms, [contact us immediately](#heading--contact).
+      The company reserves the right to change, redact, and delete content on the forum for any reason. If you believe someone has submitted content to the forum in violation of these terms, [contact us immediately](#heading--contact).
 
       <h2 id="heading--your-account"><a href="#heading--your-account">Your Account</a></h2>
 
       You must create and log into an account to use some features of the forum.
 
-      To create an account, you must provide some information about yourself.  If you create an account, you agree to provide, at a minimum, a valid e-mail address, and to keep that address up-to-date.  You may close your account at any time by e-mailing <%{contact_email}>.
+      To create an account, you must provide some information about yourself. If you create an account, you agree to provide, at a minimum, a valid e-mail address, and to keep that address up-to-date. You may close your account at any time by e-mailing <%{contact_email}>.
 
-      You agree to be responsible for all action taken using your account, whether authorized by you or not, until you either close your account or notify the company that your account has been compromised.  You agree to notify the company immediately if you suspect your account has been compromised.  You agree to select a secure password for your account, and keep it secret.
+      You agree to be responsible for all action taken using your account, whether authorized by you or not, until you either close your account or notify the company that your account has been compromised. You agree to notify the company immediately if you suspect your account has been compromised. You agree to select a secure password for your account, and keep it secret.
 
       The company may restrict, suspend, or close your account on the forum according to its policy for handling copyright-related takedown requests, or if the company reasonably believes that you've broken any rule in these terms.
 
       <h2 id="heading--your-content"><a href="#heading--your-content">Your Content</a></h2>
 
-      Nothing in these terms gives the company any ownership rights in intellectual property that you share with the forum, such as your account information, posts, or other content you submit to the forum.  Nothing in these terms gives you any ownership rights in the company's intellectual property, either.
+      Nothing in these terms gives the company any ownership rights in intellectual property that you share with the forum, such as your account information, posts, or other content you submit to the forum. Nothing in these terms gives you any ownership rights in the company's intellectual property, either.
 
-      Between you and the company, you remain solely responsible for content you submit to the forum.  You agree not to wrongly imply that content you submit to the forum is sponsored or approved by the company.  These terms do not obligate the company to store, maintain, or provide copies of content you submit, and to change it, according to these terms.
+      Between you and the company, you remain solely responsible for content you submit to the forum. You agree not to wrongly imply that content you submit to the forum is sponsored or approved by the company. These terms do not obligate the company to store, maintain, or provide copies of content you submit, and to change it, according to these terms.
 
-      Content you submit to the forum belongs to you, and you decide what permission to give others for it.  But at a minimum, you license the company to provide content that you submit to the forum to other users of the forum.  That special license allows the company to copy, publish, and analyze content you submit to the forum.
+      Content you submit to the forum belongs to you, and you decide what permission to give others for it. But at a minimum, you license the company to provide content that you submit to the forum to other users of the forum. That special license allows the company to copy, publish, and analyze content you submit to the forum.
 
-      When content you submit is removed from the forum, whether by you or by the company, the company's special license ends when the last copy disappears from the company's backups, caches, and other systems.  Other licenses you apply to content you submit, such as [Creative Commons](https://creativecommons.org) licenses, may continue after your content is removed.  Those licenses may give others, or the company itself, the right to share your content through the forum again.
+      When content you submit is removed from the forum, whether by you or by the company, the company's special license ends when the last copy disappears from the company's backups, caches, and other systems. Other licenses you apply to content you submit, such as [Creative Commons](https://creativecommons.org) licenses, may continue after your content is removed. Those licenses may give others, or the company itself, the right to share your content through the forum again.
 
-      Others who receive content you submit to the forum may violate the terms on which you license your content.  You agree that the company will not be liable to you for those violations or their consequences.
+      Others who receive content you submit to the forum may violate the terms on which you license your content. You agree that the company will not be liable to you for those violations or their consequences.
 
       <h2 id="heading--responsibility"><a href="#heading--responsibility">Your Responsibility</a></h2>
 
-      You agree to indemnify the company from legal claims by others related to your breach of these terms, or breach of these terms by others using your account on the forum.  Both you and the company agree to notify the other side of any legal claims for which you might have to indemnify the company as soon as possible.  If the company fails to notify you of a legal claim promptly, you won't have to indemnify the company for damages that you could have defended against or mitigated with prompt notice.  You agree to allow the company to control investigation, defense, and settlement of legal claims for which you would have to indemnify the company, and to cooperate with those efforts.  The company agrees not to agree to any settlement that admits fault for you or imposes obligations on you without your prior agreement.
+      You agree to indemnify the company from legal claims by others related to your breach of these terms, or breach of these terms by others using your account on the forum. Both you and the company agree to notify the other side of any legal claims for which you might have to indemnify the company as soon as possible. If the company fails to notify you of a legal claim promptly, you won't have to indemnify the company for damages that you could have defended against or mitigated with prompt notice. You agree to allow the company to control investigation, defense, and settlement of legal claims for which you would have to indemnify the company, and to cooperate with those efforts. The company agrees not to agree to any settlement that admits fault for you or imposes obligations on you without your prior agreement.
 
       <h2 id="heading--disclaimers"><a href="#heading--disclaimers">Disclaimers</a></h2>
 
-      ***You accept all risk of using the forum and content on the forum.  As far as the law allows, the company and its suppliers provide the forum as is, without any warranty whatsoever.***
+      ***You accept all risk of using the forum and content on the forum. As far as the law allows, the company and its suppliers provide the forum as is, without any warranty whatsoever.***
 
-      The forum may hyperlink to and integrate forums and services run by others.  The company does not make any warranty about services run by others, or content they may provide.  Use of services run by others may be governed by other terms between you and the one running service.
+      The forum may hyperlink to and integrate forums and services run by others. The company does not make any warranty about services run by others, or content they may provide. Use of services run by others may be governed by other terms between you and the one running service.
 
       <h2 id="heading--liability"><a href="#heading--liability">Limits on Liability</a></h2>
 
@@ -3833,13 +3833,13 @@ en:
 
       <h2 id="heading--feedback"><a href="#heading--feedback">Feedback</a></h2>
 
-      The company welcomes your feedback and suggestions for the forum.  See the [Contact](#heading--contact) section below for ways to get in touch with us.
+      The company welcomes your feedback and suggestions for the forum. See the [Contact](#heading--contact) section below for ways to get in touch with us.
 
-      You agree that the company will be free to act on feedback and suggestions you provide, and that the company won't have to notify you that your feedback was used, get your permission to use it, or pay you.  You agree not to submit feedback or suggestions that you believe might be confidential or proprietary, to you or others.
+      You agree that the company will be free to act on feedback and suggestions you provide, and that the company won't have to notify you that your feedback was used, get your permission to use it, or pay you. You agree not to submit feedback or suggestions that you believe might be confidential or proprietary, to you or others.
 
       <h2 id="heading--termination"><a href="#heading--termination">Termination</a></h2>
 
-      Either you or the company may end the agreement written out in these terms at any time.  When our agreement ends, your permission to use the forum also ends.
+      Either you or the company may end the agreement written out in these terms at any time. When our agreement ends, your permission to use the forum also ends.
 
       The following provisions survive the end of our agreement: [Your Content](#heading--your-content), [Feedback](#heading--feedback), [Your Responsibility](#heading--responsibility), [Disclaimers](#heading--disclaimers), [Limits on Liability](#heading--liability), and [General Terms](#heading--general).
 
@@ -3847,21 +3847,21 @@ en:
 
       %{governing_law} will govern any dispute related to these terms or your use of the forum.
 
-      You and the company agree to seek injunctions related to these terms only in state or federal court in %{city_for_disputes}.  Neither you nor the company will object to jurisdiction, forum, or venue in those courts.
+      You and the company agree to seek injunctions related to these terms only in state or federal court in %{city_for_disputes}. Neither you nor the company will object to jurisdiction, forum, or venue in those courts.
 
-      ***Other than to seek an injunction or for claims under the Computer Fraud and Abuse Act, you and the company will resolve any dispute by binding American Arbitration Association arbitration.  Arbitration will follow the AAA's Commercial Arbitration Rules and Supplementary Procedures for Consumer Related Disputes.  Arbitration will happen in %{city_for_disputes}.  You will settle any dispute as an individual, and not as part of a class action or other representative proceeding, whether as the plaintiff or a class member.  No arbitrator will consolidate any dispute with any other arbitration without the company's permission.***
+      ***Other than to seek an injunction or for claims under the Computer Fraud and Abuse Act, you and the company will resolve any dispute by binding American Arbitration Association arbitration. Arbitration will follow the AAA's Commercial Arbitration Rules and Supplementary Procedures for Consumer Related Disputes. Arbitration will happen in %{city_for_disputes}. You will settle any dispute as an individual, and not as part of a class action or other representative proceeding, whether as the plaintiff or a class member. No arbitrator will consolidate any dispute with any other arbitration without the company's permission.***
 
-      Any arbitration award will include costs of the arbitration, reasonable attorneys' fees, and reasonable costs for witnesses.  You and the company may enter arbitration awards in any court with jurisdiction.
+      Any arbitration award will include costs of the arbitration, reasonable attorneys' fees, and reasonable costs for witnesses. You and the company may enter arbitration awards in any court with jurisdiction.
 
       <h2 id="heading--general"><a href="#heading--general">General Terms</a></h2>
 
-      If a provision of these terms is unenforceable as written, but could be changed to make it enforceable, that provision should be modified to the minimum extent necessary to make it enforceable.  Otherwise, that provision should be removed.
+      If a provision of these terms is unenforceable as written, but could be changed to make it enforceable, that provision should be modified to the minimum extent necessary to make it enforceable. Otherwise, that provision should be removed.
 
-      You may not assign your agreement with the company.  The company may assign your agreement to any affiliate of the company, any other company that obtains control of the company, or any other company that buys assets of the company related to the forum.  Any attempted assignment against these terms has no legal effect.
+      You may not assign your agreement with the company. The company may assign your agreement to any affiliate of the company, any other company that obtains control of the company, or any other company that buys assets of the company related to the forum. Any attempted assignment against these terms has no legal effect.
 
       Neither the exercise of any right under this Agreement, nor waiver of any breach of this Agreement, waives any other breach of this Agreement.
 
-      These terms embody all the terms of agreement between you and the company about use of the forum.  These terms entirely replace any other agreements about your use of the forum, written or not.
+      These terms embody all the terms of agreement between you and the company about use of the forum. These terms entirely replace any other agreements about your use of the forum, written or not.
 
       <h2 id="heading--contact"><a href="#heading--contact">Contact</a></h2>
 
@@ -3871,7 +3871,7 @@ en:
 
       <h2 id="heading--changes"><a href="#heading--changes">Changes</a></h2>
 
-      The company last updated these terms on July 12, 2018, and may update these terms again.  The company will post all updates to the forum.  For updates that contain substantial changes, the company agrees to e-mail you, if you've created an account and provided a valid e-mail address.  The company may also announce updates with special messages or alerts on the forum.
+      The company last updated these terms on July 12, 2018, and may update these terms again. The company will post all updates to the forum. For updates that contain substantial changes, the company agrees to e-mail you, if you've created an account and provided a valid e-mail address. The company may also announce updates with special messages or alerts on the forum.
 
       Once you get notice of an update to these terms, you must agree to the new terms in order to keep using the forum.
 
@@ -3894,10 +3894,10 @@ en:
 
       Any of the information we collect from you may be used in one of the following ways:
 
-      *   To personalize your experience &mdash; your information helps us to better respond to your individual needs.
-      *   To improve our site &mdash; we continually strive to improve our site offerings based on the information and feedback we receive from you.
-      *   To improve customer service &mdash; your information helps us to more effectively respond to your customer service requests and support needs.
-      *   To send periodic emails &mdash; The email address you provide may be used to send you information, notifications that you request about changes to topics or in response to your user name, respond to inquiries, and/or other requests or questions.
+      * To personalize your experience &mdash; your information helps us to better respond to your individual needs.
+      * To improve our site &mdash; we continually strive to improve our site offerings based on the information and feedback we receive from you.
+      * To improve customer service &mdash; your information helps us to more effectively respond to your customer service requests and support needs.
+      * To send periodic emails &mdash; The email address you provide may be used to send you information, notifications that you request about changes to topics or in response to your user name, respond to inquiries, and/or other requests or questions.
 
       <a name="protect"></a>
 
@@ -3911,8 +3911,8 @@ en:
 
       We will make a good faith effort to:
 
-      *   Retain server logs containing the IP address of all requests to this server no more than 90 days.
-      *   Retain the IP addresses associated with registered users and their posts no more than 5 years.
+      * Retain server logs containing the IP address of all requests to this server no more than 90 days.
+      * Retain the IP addresses associated with registered users and their posts no more than 5 years.
 
       <a name="cookies"></a>
 
diff --git a/plugins/discourse-narrative-bot/config/locales/server.en.yml b/plugins/discourse-narrative-bot/config/locales/server.en.yml
index 9489d4d23fa..d70754857c0 100644
--- a/plugins/discourse-narrative-bot/config/locales/server.en.yml
+++ b/plugins/discourse-narrative-bot/config/locales/server.en.yml
@@ -1,6 +1,6 @@
 en:
   site_settings:
-    discourse_narrative_bot_enabled: 'Enable Discourse Narrative Bot (discobot)'
+    discourse_narrative_bot_enabled: "Enable Discourse Narrative Bot (discobot)"
     disable_discourse_narrative_bot_welcome_post: "Disable the welcome post by Discourse Narrative Bot"
     discourse_narrative_bot_ignored_usernames: "Usernames that the Discourse Narrative Bot should ignore"
     discourse_narrative_bot_disable_public_replies: "Disable public replies by Discourse Narrative Bot"
@@ -17,7 +17,7 @@ en:
       name: Licensed
       description: "Completed our advanced user tutorial"
       long_description: |
-        This badge is granted upon successful completion of the interactive advanced user tutorial. You’ve mastered the advanced tools of discussion  — and now you’re fully licensed!
+        This badge is granted upon successful completion of the interactive advanced user tutorial. You’ve mastered the advanced tools of discussion — and now you’re fully licensed!
 
   discourse_narrative_bot:
     bio: "Hi, I’m not a real person. I’m a bot that can teach you about this site. To interact with me, send me a message or mention **`@%{discobot_username}`** anywhere."
@@ -81,7 +81,7 @@ en:
         > :left_speech_bubble: _%{quote}_ &mdash; %{author}
 
     magic_8_ball:
-      trigger: 'fortune'
+      trigger: "fortune"
       answers:
         "1": "It is certain"
         "2": "It is decidedly so"
@@ -107,9 +107,9 @@ en:
         > :crystal_ball: %{result}
 
     track_selector:
-      reset_trigger: 'start'
-      skip_trigger: 'skip'
-      help_trigger: 'display help'
+      reset_trigger: "start"
+      skip_trigger: "skip"
+      help_trigger: "display help"
 
       random_mention:
         reply: |-
@@ -134,8 +134,7 @@ en:
           Hey, thanks for the reply!
 
           Unfortunately, as a poorly programmed bot, I can’t quite understand that one. :frowning:
-        track_response:
-          You can try again, or if you’d like to skip this step, say `%{skip_trigger}`. Otherwise, to start over, say `%{reset_trigger}`.
+        track_response: You can try again, or if you’d like to skip this step, say `%{skip_trigger}`. Otherwise, to start over, say `%{reset_trigger}`.
         second_response: |-
           Aw, sorry. I’m still not getting it. :anguished:
 
@@ -234,11 +233,11 @@ en:
 
       bookmark:
         instructions: |-
-          If you’d like to learn more, select <img src="%{base_uri}/plugins/discourse-narrative-bot/images/font-awesome-ellipsis.png" width="16" height="16"> below  and <img src="%{base_uri}/plugins/discourse-narrative-bot/images/font-awesome-bookmark.png" width="16" height="16"> **bookmark this personal message**.  If you do, there may be a :gift: in your future!
+          If you’d like to learn more, select <img src="%{base_uri}/plugins/discourse-narrative-bot/images/font-awesome-ellipsis.png" width="16" height="16"> below and <img src="%{base_uri}/plugins/discourse-narrative-bot/images/font-awesome-bookmark.png" width="16" height="16"> **bookmark this personal message**. If you do, there may be a :gift: in your future!
         reply: |-
           Excellent! Now you can easily find your way back to our private conversation any time, right from [the bookmarks tab on your profile](%{profile_page_url}/activity/bookmarks). Just select your profile picture at the upper right &#8599;
         not_found: |-
-          Uh oh, I don’t see any bookmarks in this topic. Did you find the bookmark under each post?  Use the show more <img src="%{base_uri}/plugins/discourse-narrative-bot/images/font-awesome-ellipsis.png" width="16" height="16"> to reveal additional actions if needed.
+          Uh oh, I don’t see any bookmarks in this topic. Did you find the bookmark under each post? Use the show more <img src="%{base_uri}/plugins/discourse-narrative-bot/images/font-awesome-ellipsis.png" width="16" height="16"> to reveal additional actions if needed.
 
       emoji:
         instructions: |-
@@ -266,7 +265,7 @@ en:
 
           Can you mention **`@%{discobot_username}`** in your reply?
         reply: |-
-          _Did someone say my name!?_ :raised_hand: I believe you did! :wave:  Well, here I am! Thanks for mentioning me.  :ok_hand:
+          _Did someone say my name!?_ :raised_hand: I believe you did! :wave: Well, here I am! Thanks for mentioning me. :ok_hand:
         not_found: |-
           I don’t see my name in there anywhere :frowning: Can you try mentioning me as `@%{discobot_username}` again?
 
@@ -276,7 +275,7 @@ en:
         instructions: |-
           We like our discussions friendly, and we need your help to [keep things civilized](%{guidelines_url}). If you see a problem, please flag to privately let the author, or [our helpful staff](%{about_url}), know about it.
 
-          >  :imp: I wrote something nasty here
+          > :imp: I wrote something nasty here
 
           I guess you know what to do. Go ahead and **flag this post** <img src="%{base_uri}/plugins/discourse-narrative-bot/images/font-awesome-flag.png" width="16" height="16"> as inappropriate!
         reply: |-
@@ -317,12 +316,12 @@ en:
           (If you’d like to speak with me again to learn more, just message or mention `@%{discobot_username}` any time!)
 
       certificate:
-        alt: 'Certificate of Achievement'
+        alt: "Certificate of Achievement"
 
     advanced_user_narrative:
-      reset_trigger: 'advanced tutorial'
+      reset_trigger: "advanced tutorial"
       cert_title: "In recognition of successful completion of the advanced user tutorial"
-      title: ':arrow_up: Advanced user features'
+      title: ":arrow_up: Advanced user features"
       start_message: |-
         As an _advanced_ user, have you visited [your preferences page](%{base_uri}/my/preferences) yet @%{username}? There are lots of ways to customize your experience, such as selecting a dark or light theme.
 
@@ -356,7 +355,7 @@ en:
           To preserve continuity of discussions, deletes aren’t immediate, so the post will be removed after some time.
 
       recover:
-        deleted_post_raw: 'Why did @%{discobot_username} delete my post? :anguished:'
+        deleted_post_raw: "Why did @%{discobot_username} delete my post? :anguished:"
         instructions: |-
           Oh no! It looks like I accidentally deleted a new post that I just created for you.
 
@@ -386,7 +385,7 @@ en:
         instructions: |-
           Every topic has a notification level. It starts at 'normal', which means you’ll normally only be notified when someone is speaking directly to you.
 
-          By default, the notification level for a private message is set to the highest level of 'watching', which means you’ll be notified of every new reply.  But you can override the notification level for _any_ topic to 'watch', 'tracking' or 'muted'.
+          By default, the notification level for a private message is set to the highest level of 'watching', which means you’ll be notified of every new reply. But you can override the notification level for _any_ topic to 'watch', 'tracking' or 'muted'.
 
           Let’s try changing the notification level for this topic. At the bottom of the topic, you’ll find a button which shows that you’re **watching** this topic. Can you change the notification level to **tracking**?
         not_found: |-
@@ -452,4 +451,4 @@ en:
 
           Bye for now! If you’d like to speak with me again, send me a message any time :sunglasses:
       certificate:
-        alt: 'Advanced User Track Certificate of Achievement'
+        alt: "Advanced User Track Certificate of Achievement"