This reduces chances of errors where consumers of strings mutate inputs
and reduces memory usage of the app.
Test suite passes now, but there may be some stuff left, so we will run
a few sites on a branch prior to merging
Adds the parallel_tests gem, and redis/postgres configuration for running rspec tests in parallel. To use:
```
rake parallel:rake[db:create]
rake parallel:rake[db:migrate]
rake parallel:spec
```
This brings the test suite from 12m20s to 3m11s on my macOS machine
